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Since IAC has acquired Ask.fm, it has relocated its headquarters to Dublin, Ireland. Ask.fm has since reconsidered its user safety policies and launched a Safety Advisory Board consisting of experts in digital safety, as well as a Safety Center. Since the acquisition, changes toward this goal have include parting ways with Ask.fm founders, Tarosh, whom Ask.com CEO Doug Leeds described as having a "laissez-faire" approach to safety and working with the New York Attorney General and the Maryland Attorney General to create a plan for site. In August 2014, the site was purchased by IAC, who also owns Ask.com, with IAC announcing its intention to refocus on safety. 2014–2016: Purchased by IAC, terrorist content concerns, and collaboration with safety centers Later Hannah Smith's case of self-bullying became a subject of academic research. In fact, Det Sgt Wayne Simmons revealed that Hannah had been sending ‘bullying and aggressive messaging’ to herself. The further investigation showed there was no sufficient evidence to suggest that using the ASKfm site has led to the death of the young girl. ASKfm also encouraged more users to have registered accounts, so the company could capture IP data for safety purposes. Above all, they enhanced reporting and blocking functionalities, and they hired more moderation staff to review reports within 24 hours upon receiving them. ASKfm also conducted an internal audit and made changes to its safety policies accordingly. The company responded by stating it was 'happy to help police'. Several advertisers responded by severing links with the site, including (amongst others) Save the Children, eBay, BT and Vodafone had already stopped advertising on the site. įollowing the suicide of Smith, British Prime Minister David Cameron called for a boycott of websites that do not take responsibility for dealing with cyberbullying on their sites. The Smith family calls were echoed by the parents of Goosnargh, Lancashire teenager Joshua Unsworth, who was reported to have been cyberbullied on the site prior to his suicide. He called for tighter controls against social networking sites like Ask.fm, saying that he had seen the abuse his daughter had received and it was wrong that it was anonymous.
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On 6 August 2013 it was reported that Hannah Smith, a 14-year-old girl from Leicestershire, England, had killed herself, and that her father blamed her death on cyberbullying responses she had received on the site. By 2013, ASKfm reached 65 million registered users and continued its growth by approx. The site was founded in Latvia by brothers Ilja (Iļja) and Mark Terebin (Marks Terebins), Oskars Liepiņš, Valērijs Višņakovs and Klāvs Sinka, and launched on 16 June 2010, as a rival to Formspring.